You know you are a brilliant artist, but how will people know???
You just can’t keep your masterpieces in the storeroom and let them gather dust.
Come out of your shell and get kicking!
Spread a word about your artworks and sell them!
It is not that easy, you say? Who will buy my art in this pandemic? Where do I find buyers? Is my art really that worth it?…
Did you just say all of that?
I know that self-talk you always do.
So, I have decided to bring you a solution.
Here’s a list of Art Business books you should read in this lockdown period to see the art market from a brighter perspective and earn abundantly.
- Art Inc. by Lisa Congdon
Living Artist famishes, dead earns lavishes!
Are you nodding in affirmation?
If yes, you need to grab this book right away to break this myth.
This book covers everything you need to flourish as an artist.
Lisa Congdon has generously poured loads of practical ways and tips to earn through art while also building up your confidence to undertake this new venture.
You’ll find valuable insights from experts about how they started, operated, and prospered through their art.
What more? You’ll learn to manage your bookkeeping (I know that’s boring, but it is important), diversify your income, copyrights, insights on how to exhibit in galleries, tips to sell and price your work, building a unique website and loads more.
2.The Artist’s Guide: How to make a living doing what you love by Jackie Battenfield
If you don’t know where to start, then this book is for you!
Artist Jackie Battenfield has put efforts to bring this toolbox with tons of useful business tips, coming from experiences from different artists.
It will hone you with the right skills and knowledge to avoid being taken for a ride out of nascence.
You’ll learn to self-manage your work, connect the right people, and develop a powerful portfolio and learn effective online marketing too.
This book has four sections – Making, Showing, Selling, and Directory.
- Making talks about studios and the actual making of art
- Showing covers mounting, framing, moving, and transporting art, galleries, insurance, and more
- The selling section covers art commissions, legal issues, and working with galleries
- In the Directory section, the author provides a listing of studio providers and companies catering to materials and services. (However, this directory is limited to locations within the UK)
3. How to Sell Your Art Online: Live a Successful Creative Life on Your Own Terms by Cory Huff
How many of us get inquiries for our artworks?
I see a jubilant smile! Great!
How many of them bought it?
Wait. This book will save that curve on your lips.
For years, art galleries are acting as gatekeepers between artists and buyers.
But, now with advancement in the digital world, a new savvy generation of artists have emerged that can sell art by themselves, online.
The author helps you find your niche and create an effective website.
The book also covers marketing through social media, blogging, email marketing, paid advertising, and more to achieve offline success.
One of the biggest challenges artists face is a lack of self-marketing skills, to express themselves in words, or to tell their unique stories behind their art.
Huff provides you some exercises that help you get emotional and intellectual clarity in the process of making art.
Further, teaching you how to convert it into appealing stories and effectively spread the word online and in-person.
4. What they didn’t teach you in art school by Rosalind Davis, Annabel Tilley
Art students do spellbinding projects all through the years in the Art school, win medals, and enjoy glory!
But, can medals and artistic skills help them face the real world outside?
That’s when the ‘Starving Artist’ is born.
In this book, Rosalind Davis and Annabel Tilley are bridging the biggest gap between the artistic talent and the real world – The business of being an artist and its practical aspects that help you thrive.
It covers important aspects of communication, presenting yourself, preparing project proposals, expanding your practices, practical case studies, and more.
I believe these books should be read by every artist to not only survive but flourish exponentially in the art world.
Hold on. The list does not end here. I will keep updating it for you. Till then quickly grab these books! Happy Reading! 🙂